Zlatna džezva first in consumer loyalty

Zlatna džezva is first in consumer loyalty in Bosnia and Herzegovina when it comes to the category of traditional coffees. This data is the result of research conducted by one of the most significant regional market research agencies, Ipsos. The research results were recently presented at the conference “Talk in Business” by InStore magazine, the first regional monthly trade magazine specializing in fast-moving consumer goods, reports the BH News Agency Patria.

The research was conducted for the category “hot beverages in BiH, with a focus on coffee,” on a sample of 1,000 respondents across the entire territory of Bosnia and Herzegovina.

- For three years in a row, Zlatna džezva has been at the very top of its category when it comes to one of the most important indicators such as customer loyalty. It is precisely in this part of the globe that perhaps the most coffee per capita is consumed, and that is why Bosnians and Herzegovinians 'know what's good' and what real coffee is. That is why we are especially pleased that the lovers of Zlatna džezva, customers and consumers, have recognized our competence for real Bosnian coffee. We thank all of them, as well as all the employees of Vispak, who helped us together make Zlatna džezva one of the best BiH brands ever - it is stated in the statement from the company Vispak d.d. Visoko.

Zlatna džezva is made from selected coffee beans, specially selected varieties adapted to the taste and aroma of traditional Bosnian coffee preparation. Vispak generated the largest revenue from coffee sales in Bosnia and Herzegovina last year, which places this company and its brand in the first position according to this indicator as well.

Zlatna džezva is currently exported to the markets of 28 countries worldwide. This year, the investment in acquiring modern technology, which has doubled the production capacity of Zlatna džezva, has been fully implemented.