Zlatna džezva one of the most significant BiH brands

 -Vispak's Zlatna džezva has become one of the most significant brands, not only in the segment of traditional coffees but also one of the most recognizable BiH brands in general, according to the results of a study conducted by the independent market research agency „Info market” from Sarajevo, reports the Patria news agency.  

The primary goal of the research was to determine the brand awareness of this product in Bosnia and Herzegovina. The results show, as stated in the agency's report, that 85 percent of respondents know which product it is and state that it is a traditional Bosnian coffee.

The public opinion survey on the general awareness of the Zlatna džezva brand was conducted using the telephone survey method, i.e., the CATI method (Computer Aided Telephone Interviewing), in Sarajevo, Zenica, Tuzla, Mostar, and Banja Luka, during the period from February 19 to 25 this year. The sample of telephone numbers was based on a random selection from the total database of all household telephone numbers in BiH.

- Zlatna džezva – real Bosnian coffee, has justified the trust of its lovers. We managed to increase our brand awareness in a short time, and this is proof that we are on the right track. We have proven our competence in the segment of Bosnian coffee, and the efforts we invested in the areas of strategic communication, advertising, and placement have directly reflected on sales.

Ten years of promoting Bosnian coffee in the world's largest džezva, as well as the campaigns „Not everything is in gold, there is something in the džezva too”, „We will drink it, God willing, even in Brazil” with Enis Bešlagić, and special packaging related to the departure of the BiH National Football Team to the World Cup, are just some of the investments made in the brand, Vispak points out.

The production and sales of Zlatna džezva have increased by over 100 percent, and the brand, besides in the domestic market, is also achieving successes in foreign retail chains. After BiH, the most Bosnian coffee is consumed in the USA, followed by Croatia, where the greatest success has also been achieved, and where Zlatna džezva is currently sold at over 1,000 points of sale.

Furthermore, Zlatna džezva is available in the offerings of many global and national retail chains, such as the world's largest retail chain, American Wal Mart, German Real, Austrian Billa and Merkur, Swiss Otto’s, as well as in the offering of the largest online retailer amazon.com.

Ipak Vispak!