Vispak's Zlatna džezva in a 387-gram package

Bosnian food industry Vispak d.d. Visoko has placed on the market a new “Zlatna džezva 387”. In addition to the existing packages of Zlatna džezva of 100 gr., 200 gr., 500 gr. and 1,000 gr. (export), Zlatna džezva will be available in a specially designed 387-gram package, reports the Bosnian news agency Patria.

- There is a lot of symbolism in everything. The No. 1 brand in the category of Bosnian traditional coffees has now received another product with a symbolic grammage – 387 gr., which is also a special designation for products produced and packaged in Bosnia and Herzegovina, and we placed it on the market precisely today, on the Independence Day of Bosnia and Herzegovina.

Proud of our tradition, of our proven competence for real Bosnian coffee, we have simultaneously offered our loyal consumers a new grammage, which we have not had in our offer until now. Zlatna džezva has become a synonym for the Bosnian-Herzegovinian heritage, and in this way we want to give strong support to the campaign ‘buy domestic’, because we are convinced that in this way we strengthen the domestic economy, increase the standard of citizens, and thus create better conditions for preserving existing and opening new jobs. With this act, we also congratulate all citizens, workers, our customers and suppliers on March 1 – the Independence Day of Bosnia and Herzegovina - said the brand manager at the company Vispak d.d. Visoko, Nina Bijedić Mujanović.

The new package of Zlatna džezva, in addition to the symbolic grammage with a clear message of the bar code “387” of the Bosnian-Herzegovinian product, further strengthens the emotional connection of Bosnian coffee lovers with our brand.

Zlatna džezva has achieved great success on the market in the past few years. Production and placement have been increased several times, so that according to some research, real Bosnian coffee last year broke into first place in Bosnia and Herzegovina in terms of total revenue and, which is very important, in terms of customer loyalty. Because of all this, the installation of a new roastery and mill was undertaken, which will more than double the production capacities of Zlatna džezva.

Zlatna džezva is today a brand exported to 28 countries around the world, and real Bosnian coffee, after Bosnia and Herzegovina, is most roasted and drunk in the USA, then in Croatia, Sweden, Slovenia, Germany, Austria, etc.