Vispak achieved 46 million KM in sales in 2016, new chicken soup promoted

A press conference was held today in Visoko where preliminary business results for 2016 were presented, the launch of a new chicken soup was announced, and the commercial was premiered. The conference opened with a recitation, followed by a dance performance by five-year-old Sven Sitnić and his partner Ema Duraković, members of the DOLS scene of the Bosnian National Theatre Zenica, who are also the faces of the new Vispak chicken soup.

The past year, 2016, was successful for the company Vispak, and Zlatna džezva, one of the most significant Bosnian brands, took first place in the category of customer loyalty on the BiH market. Additionally, Vispak focused its strategic competence in Bosnian cuisine on developing the soup category, and recently opened the door to a new category, instant soup under the brand Tako Lako, Vispak stated.

- We are proud of Vispak's success. AS GROUP acquired this company in December 2010 with an annual revenue of about 18 million KM. Six years later, Vispak's expected sales will be 46 million KM. Zlatna džezva leads, followed by Begova čorba, Tarhana, Tajna, Laganini, and other brands. Our plans and strategies have been realized. We were confident that Vispak's competence in Bosnian cuisine and Bosnian coffee would be recognized both domestically and on foreign markets. We move forward, the potential is enormous, and Vispak is just at the beginning of its success story - said Adis Hasaković on behalf of AS GROUP.

At the conference, the new chicken soup and a television commercial produced by young Suad Baručija were presented.

- Behind this project is Vispak's development team, which included research, development, marketing, and the analysis sector. We developed this project interactively together with our consumers and with top Bosnian chefs from the Association of Chefs of Bosnia and Herzegovina. Therefore, we can freely say that this is a new Vispak product approved by both consumers and culinary experts. To continue this path of involving young people in the development of new products, we gave an opportunity to a young producer from Zenica, Suad Baručija, who completed this story with a commercial featuring the faces of the entire campaign, young hopes of artistic dance in BiH - Sven Sitnić and Ema Duraković - said Zerina Muco, brand manager for the Bosnian Cuisine category at Vispak.

- It is an honor and pleasure to have worked on such a large and significant project for Vispak, and I am grateful for the trust shown in implementing the idea itself. We managed to tell the whole story in Bosnia and Herzegovina, and I am very happy about that. The TV commercial was filmed in Banja Luka, the faces of the new campaign are from Zenica, and the whole story came full circle at its source - in Visoko. This is proof that Bosnia and Herzegovina can offer a quality product backed by domestic strength, which is very important not only for this story but for the entire country - said Suad Baručija.

The chicken soup has already been placed on the market this week. Tastings are expected in large supermarkets during January 2017.