Vispak and Zlatna džezva celebrate 47th anniversary

(Patria) - 47 years ago today, Vispak launched the production of Zlatna džezva, one of the most famous Bosnian brands. Vispak was
founded on April 7, 1972, in Visoko as an integral part of Velepromet, which at the time was among the leading retail chains in former Yugoslavia.
Today, Vispak is at the very top of the food industry in Bosnia and Herzegovina, a guardian of the tradition of Bosnian cuisine and Bosnian coffee, with a vision for further growth and development.

Work on innovations

“We recently created a new espresso coffee, aligned with the demands of a very profiled market in BiH. Also, we continue to work on innovations, introducing new standards and technologies to meet consumer needs and strict market criteria. At the same time, Vispak is approaching the big jubilee of 50 years of successful business, and with the enormous support of loyal consumers, each of our years is more successful than the previous one,” Vispak points out.

Vispak's brands are on the shelves of 28 countries worldwide, while Zlatna džezva is increasingly declared a kind of ambassador of Bosnia and Herzegovina and a symbol of its unity in diversity.

Breaking records

The development of the "Bosnian Cuisine" product line with Begova čorba, Tarhana, and Sarajevska čorba also deserves special attention. In the last six years,
Vispak has launched new brands on the market such as Tiru – Liru, Tajna, Laganini powdered products, hot drinks Mr&Mrs Vi, Tako – Lako, beef and chicken soup,
etc., and new ones are planned. Vispak currently employs 150 workers. The company also entered the Guinness Book of Records by jointly baking and drinking coffee from the world's largest džezva with the citizens of Mostar in 2004.