Sprind launches new product line: Advertising spot against discrimination of deaf people

Sarajevo-based food industry company Sprind d.d. has presented the first advertising spot translated into sign language under the slogan „Radost tvog dana“ as part of the promotion of a new line of dry, dehydrated Premium Pasta, Patria reports.

- Last year, we were the first in Bosnia and Herzegovina to start producing Sprind Premium Pasta - fresh and frozen pasta, and now a new line of dry, dehydrated pasta under this brand has been introduced. The new line of these pastas is produced according to an original Italian recipe, without additives or preservatives, and they are ready in 5-10 minutes. Made from the highest quality ingredients, they are a great convenience for women and men living a fast-paced lifestyle. We are confident that Campanelle and Tagliatelle will delight even the most demanding lovers of Italian cuisine with Sprind Premium Pasta - the company Sprind states.

The marketing team at Sprind came up with this original idea spontaneously. Namely, they wanted their message to reach every consumer.

- People with hearing impairments face problems every day - even going to a doctor or any other institution is a great challenge because no institution in Bosnia and Herzegovina has a sign language interpreter. In the advertising spot, we have the opportunity to see sign language interpreter Berina Čorić, who learned this language while growing up with deaf parents. We hope that in this way we will highlight the discrimination of people with hearing impairments, and that we will motivate others to do something similar in their own domain of business and communication - Sprind states.

The advertising spot was produced in collaboration with video production company dron.ba.