Francisco Lampreia, one of the managers of Manchester
City, the current champion of the English Premier League, which also features our national team player Edin Džeko, will attend the Branding Conference, to be held on June 20 at the Bristol Hotel in Sarajevo, reports the Patria News Agency.
Francisco Lamprei will give a lecture in which he will discuss topics such as how a player's personal brand influences the promotion of the country from which the player comes, why Edin Džeko is important as a brand ambassador for Bosnia and Herzegovina, and what are the communication challenges in sports branding and management.
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