Meggle is the leader of the dairy industry in BiH

A major survey conducted by Ipsos in December confirmed that when it comes to dairy products, citizens of Bosnia and Herzegovina most often choose the Meggle brand, the company announced, reports the BiH news agency Patria.

- The results show that among the ten most represented dairy producers present on the BiH market, Meggle holds a clear first place as the most recognizable, most used, most beloved, and most purchased brand. More than a thousand respondents from all over BiH, representing a demographic sample of our country, answered questions regarding recognition, dietary habits, reasons for purchase, and attitudes towards certain products.

Respondents value Meggle as a very reliable brand of proven high quality. In addition to the properties of the products themselves, respondents also highlight the positive attributes of the brand itself. The terms most often associated with the Meggle name by respondents are: quality, safety, reliability, milk, domestic product, taste.

Across Bosnia and Herzegovina, in both large shopping malls and small retail outlets, Meggle products are found in every consumer basket. The most popular Meggle products are milk, butter, sour cream, liquid yogurt, and cream cheese.

Interestingly, as many as 40% of respondents regularly use over seven Meggle products. Of these, more than half are the most loyal consumers whose households use products from all categories of dairy products.

- Such research results oblige us to maintain our leading position and customer trust through continuous quality improvement, investment in domestic raw materials, care for the progress of domestic production, enhancement of our product properties, and two-way communication with consumers and respect for their needs - stated Jadranka Penava, General Manager of Meggle BIH.

Today, the Meggle dairy from Bihać works with several thousand cooperatives and processes over 150,000 liters of milk daily. The Meggle company is among the most desirable employers in BiH, and its success relies on the use of the highest quality domestic raw materials and demanding European standards in processing technology and quality control.

Meggle's commitment to building a better society through its business, and contributing to the health and satisfaction of consumers with quality domestic products, is best reflected in the corporate slogan – "for all the luck"!