Jajce to become the most desirable tourist destination in Europe

We are turning Jajce into a real tourist brand, and so far we are on the right track, says Huso Hadžić, director of the Agency for Cultural, Historical and Natural Heritage and Development of Tourist Potentials of the City of Jajce, which takes care of the cultural and natural beauties of this royal city, and its task is also their promotion, reports the Bosnian news agency Patria (NAP).

Jajce was visited by tens of thousands of tourists from all over the world in just the summer months of this year. And, only during the first international jumps from the waterfall in Jajce on August 9 this year, Jajce was visited by more than 5,000 tourists in one day, primarily domestic and then foreign tourists who arrived from Slovenia, Poland, Italy, Turkey, Arab countries and others.

Analysts note that, if it continues at this intensity, Jajce will start attracting not only tourists but also investors from next year, who will directly boost the development of the entire economy in the city and surrounding areas, and even in all of central Bosnia.

- Due to the good tourist ambience and the positive image that has gone out into the world from this city, we expect foreign investments that will result in the economic development of Jajce - said Hadžić.

And, that a positive image of Jajce goes out into the world was ensured not only by domestic media, but also by many world media outlets such as the reputable channel NBC NEWS, the German Bild, Reuters and others.

World-renowned media in their reports explained how the waterfall located in the city itself, old mills, several old towers and other historical monuments place this city at the very top of world tourist destinations that can satisfy the appetites of even the most demanding tourists.

The global publicity that Jajce has received, especially since mid-August this year, seems to have begun to be used by local authorities in the best possible way. Already for next year, several large projects are being prepared in the city of light that will enrich the tourist offer of this place.

First of all, there is the putting into operation of the old watermills, which will grind grain in a traditional way.

- The construction of a modern info center will soon begin, the area around the waterfall will be arranged, we will help owners of accommodation facilities to improve their services, and there are several other important projects - says Hadžić.

The Agency for Cultural, Historical and Natural Heritage and Development of Tourist Potentials of the City of Jajce has also published a tourist magazine „Moja Avantura“, which is the first of its kind in Bosnia and Herzegovina, and which promotes the tourist potentials not only of Jajce, but of the entire Bosnia and Herzegovina, reports NAP.