Imširović: We are among the few producers who do not add any enzymes or additives to our flour

As part of the celebration of the 115th anniversary of the food industry company Klas d.d. Sarajevo, a new campaign by this company was presented today. It is about the premiere screening of television spots about flour, in which end consumers play the main role, sharing their experiences, tips, and recipes.

"Flour is our main product, and a staple food in our consumers' households. Therefore, it was logical that, in the year we celebrate our 115th birthday, we focus on flour. Klas can produce 140,000 tons of flour annually. Our wheat processing mill is among the largest in Southeast Europe, with fully automated production.

We are among the few producers who do not add any enzymes or additives to our flour. We are constantly working on improving quality, and today we can proudly confirm that we produce top-quality flour that consumers trust. This is confirmed by this campaign in which end consumers share their positive experiences with Klas flour. Until the end of the year, we will reward the loyalty of our consumers both at points of sale and through social networks, where we will organize contests for the most creative recipe," said Nihad Imširović, director of Klas.

The production of the television spots is signed by the creative team of the agency SM Studio Marketing Legend, behind which is a series of successful projects.

"Klas is the leader in the BiH market and enjoys great trust from the citizens of BiH, so we chose a logical path, which is for our mothers, housewives, grandmothers, bakers, to share their good experiences, because they always have something to say. They have recipes that last, that are passed down from generation to generation, as well as advice for choosing flour. Because, if you make a mistake in choosing flour, no one guarantees the success of the recipe," said Ajla Ajanović, creative director of SM Studio Marketing Legend, adding that she is particularly pleased to work with successful domestic companies.

At the presentation, there was also a tasting of food prepared by the actors as shown in the television spots. The campaign actors personally treated guests to pies, strudels, and bread.

Klas has also announced new products, among which Macarons, as a global premium product, attract the most attention. Klas will also be the first industrial producer of these "designer cookies" in BiH. In addition, by the end of the year, another flavor of Fit whole wheat biscuits will be launched on the market, then a limited edition of Bosnian lokum in special packaging (tin box with geographical motifs of BiH), new products from the Sarko range, as well as new types of bread and pastries.

On the occasion of World Food Day (October 16), Klas will organize a socially responsible event in which the footballers of eternal rivals FK Sarajevo and FK Željezničar will participate together.