Bosnian coffee brought closer to young people: Zlatna džezva stickers on Viber

Vispak's Zlatna džezva brand now has its stickers on the global mobile network Viber. The implementation of this project lasted three months, in cooperation with the agency UpTrend from Sarajevo and Viber, writes Patria.

“The idea to have stickers for real Bosnian coffee was born in Vispak's marketing team, and the local agency UpTrend Marketing Solutions helped us with communication with Viber, animated drawings, and the implementation of other demanding conditions of this mobile network.

Our goal was to delight our loyal Zlatna džezva consumers before the New Year holidays. Based on the initial reactions, which are truly excellent, it seems we have succeeded. From today, fans of Zlatna džezva can invite friends and loved ones to socialize, talk, and have Bosnian coffee, which represents a ritual in BiH, in a very interesting way.

With this, we have offered a new type of entertainment for all Viber users, and brought Bosnian coffee closer to the younger population. In the first few hours, we already have several thousand installed stickers 'Džezva, džezva...' on mobile devices. It is gratifying that we are the first brand from the coffee category in the Balkan market to collaborate with Viber, explains Armin Hodžić, Head of Marketing and Sales Department at Vispak d.d. Visoko.

The stickers are currently available for the BiH market and can be downloaded and installed for free on the Viber mobile application.

Link to download the application:

www.viber.com/stickers/zlatnadzezva_ba