Bosnian brands in the international retail chain Carrefour in the UAE

DUBAI, (Patria) – Zlatna džezva, Choco Club, Laganini from Vispak, Fit wholemeal biscuit and Štrudlice from Klas, then Love medenjaci and Baby plus from Kent, and Agrokomerc's Tops have entered the international retail chain Carrefour in the United Arab Emirates. AS GROUP brands have been present on this market for more than five years at significant locations and well-known international supermarket chains, and this time the quality and value of the Bosnian food industry has been recognised by the UAE market leader Carrefour, according to a press release from the leader of the Bosnian food industry, AS GROUP.

Carrefour is one of the largest chains in the world and this is the first time that so many Bosnian brands have appeared on its shelves in a single market. Also, Carrefour is located in the best locations in all seven emirates, with hypermarkets situated in all major shopping centres such as Mall of the Emirates, Deira City Centre, Mirdif City Centre in Dubai, Yass Mall and Marina Mall in Abu Dhabi. Carrefour holds 50% of the UAE market with its 43 supermarkets and 28 hypermarkets. 

- This is the culmination of the efforts we have been investing for years in developing exports to the UAE market, but it is also a new beginning for the Bosnian food industry in its positioning in this Gulf country. Because, according to customer reactions, in addition to these our brands, the placement will soon expand to others. Special interest has been shown in a whole range of savoury and sweet products from our Bosnian Kitchen programme - state from AS GROUP.

Exports to this Gulf country are realised in cooperation with the partner company Balkan Trading, owned by the Kartal family, who live in the Emirates and originate from Bosanski Petrovac. The company Balkan Trading, headed by director Damir Kartal, successfully presents brands from the region, registering over 300 products from Bosnia and Herzegovina in the last five years. Together with its subsidiary company from Bosnia and Herzegovina, Balkan Trading GT from Visoko, it aims for the continuous import of well-known but also lesser-known brands from all parts of the Balkans to the Middle East market.