Vispak doubles turnover in four years, and Zlatna džezva becomes globally known

Bosnia and Herzegovina's food industry Vispak Visoko, four years after its acquisition by AS GROUP, records an almost one hundred percent increase in revenue from 18 million KM in 2010 to about 35 million KM expected in 2014, reports the Patria news agency.

It should be noted that segments such as coffee sales and the Bosnian cuisine program have almost kept pace with this increase in revenue, and that other programs such as powdered and chocolate programs have been developed simultaneously. The development of brands is particularly encouraging.

- Zlatna džezva has become one of the strongest Bosnian brands. Zlatna džezva has been returned to the shelves, Vispak's competence for the quality of real Bosnian coffee has been fully proven, and according to some relevant research, Zlatna džezva this year reached first place in the category of loyalty of Bosnian consumers to the brand in the segment of traditional coffees. With its communication concept, Zlatna džezva has already become globally known as Bosnian coffee, different and special, with a pleasant taste and an unusual feeling of pleasure - ćejf. Everything was done with our own intelligence, and Vispak is proof that Bosnia and Herzegovina has brands that can compete with regional and global producers - Vispak announced.

Zlatna džezva, as well as other brands such as Begova čorba, Tajna, Laganini, Tarhana, Čajevi, Club, Tiru - Liru, etc., are now exported to 25 countries worldwide, and are available in the world's largest stores from American Wal Mart, through Kaufland, and regional large retail chains.

In the coming period, investment in modern technologies is planned, which will expand Vispak's capacities. The ultimate goal is the construction of a modern factory according to European standards.

Since December 7, 2010, Vispak d.d. Visoko has been part of the AS GROUP, which employs 2,700 workers and includes, alongside Vispak, the companies Klas d.d. Sarajevo, AS d.o.o. Jelah, Oaza d.o.o. Tešanj, Sprind d.d. Sarajevo, Mlin i pekara Ljubače - Tuzla, Napredak d.d Tešanj, Fortitudo d.o.o. Travnik, Vemal d.d. Tešanj.