'Revive' billboards, t-shirts, and postcards, then drink Zlatna džezva with Amra and Edin Džeko

(Patria) - Vispak company, with AR billboards in larger BiH cities, announced the continuation of its campaign for Zlatna džezva, featuring Edin and Amra Džeko as main protagonists.

Besides billboards, Vispak has transformed old good postcards and t-shirts, with the help of augmented reality, into video monitors where you can watch the new Zlatna džezva commercial. All you need is a mobile phone.

This campaign represents a significant marketing step forward for Vispak and its brand Zlatna džezva. The AR (Augmented reality) campaign is set up as billboards across Bosnia and Herzegovina, providing consumers and citizens with a unique marketing experience. Through this campaign, viewers have the opportunity to "revive" a photo from a billboard, postcard, or t-shirt using their mobile devices and watch a video spot. All you need to do is point your mobile phone at the frame of the postcard on the visual at all times and follow the short and clear instructions.

“This is the first AR campaign in BiH, and we are proud of that fact. AR augmented reality allows you to experience an interactive environment in which real-world objects are enhanced with computer-generated perceptual information, including images, text, sound, vibrations… Vispak has always paid special attention to innovation, and this AR campaign is another proof of our commitment to providing the best possible experience to our consumers. By using advanced augmented reality technology, we want to provide our customers with a unique interaction with our product and entertain them at the same time,” states Zerina Čolaković, Marketing and Development Director of Vispak company.

Vispak states that this AR campaign for Zlatna džezva is just the beginning of their innovative approach in the marketing industry. Vispak will continue to explore new technologies and methods to improve marketing strategies and provide unforgettable experiences to all its consumers.