BH Telecom awarded prestigious Superbrands 2013/2014 award.

The award ceremony, held on December 4th at the "Evropa" hotel in Sarajevo, concluded the fifth Superbrands selection in Bosnia and Herzegovina. Numerous guests from the business, marketing, and media worlds, as well as representatives of the Superbrands organization, attended this celebration, reports the BH news agency Patria.

The Superbrands 2013/2014 award was presented to BH Telecom, along with several other companies and brands.

- The best market brands in Bosnia and Herzegovina have once again been crowned with the global Superbrands award. The Superbrands mark is not just a decoration on a product, but a recognition of the market brand and an opportunity for companies to win over new consumers and retain the loyalty of existing ones. It is, first and foremost, recognition for past work, but it also represents a great responsibility for future growth and development - stated Zoran Sazdovski, Superbrands Director for the Adriatic region. 

More than 1,000 domestic and international brands, categorized into 27 categories, were on the finalist list prepared in cooperation with leading market research agencies (GfK, Ipsos Puls, Mareco Index Bosnia, and Valicon). Voting for the best was based on quality, reliability, recognition, and emotional appeal. Market brands that received the prestigious Superbrands award this year have once again proven that quality, recognition, longevity, and emotional connection with consumers definitely enhance brand values and guarantee survival and competitiveness in domestic and foreign markets. 

The latest edition of the Superbrands publication was also presented at the formal ceremony. The international Superbrands organization is the sole global and independent authority in the field of branding. It is present in over 90 countries worldwide and aims to identify leading brands in each individual market and promote the discipline of branding. The organization currently collaborates with over 15,000 brands from various fields globally.