Vispak's Tajna in a Joint Effort with Consumers and Partners to Preserve Bosnian Cuisine

(Patria) - Vispak, in cooperation with consumers and partners Bingo and the Association of Chefs of BiH, is implementing activities aimed at promoting Bosnian dishes and establishing the Institute of Bosnian Cuisine. By purchasing Tajna for
preparing Bosnian dishes, funds are allocated for the establishment of the Institute of Bosnian Cuisine. Consumers can track the collected funds on the website www.bosanskakuhinja.ba.

The joint project "Tajna mog djetinjstva" (The Secret of My Childhood) was presented at the Bingo Vogošća shopping center.
This project is being implemented by Vispak in cooperation with consumers and partners - the domestic company Bingo and the
Association of Chefs of Bosnia and Herzegovina. Namely, for three months, Bosnians and Herzegovinians voted via social media for the Bosnian dish that reminds them of their childhood, with a slight preference for Bosanski lonac.

"Vispak has been directing its activities towards preserving Bosnian-Herzegovinian tradition for many years. During December, we will delight our consumers with the preparation of Bosanski lonac in
Tuzla, Sarajevo, Zenica, Maglaj, and Travnik. To take a step forward, this time, in a joint effort with
consumers and partners, we are creating additional value for Bosnia and Herzegovina. By purchasing Tajna for
preparing Bosnian dishes, we are allocating funds for the establishment of the first Institute of Bosnian Cuisine in the area of BiH. This will be a step forward in the segment of protecting and promoting Bosnian dishes and
branding Bosnian Cuisine," stated Zerina Čolaković, Marketing and Development Director of Vispak.

Over the next three months, by purchasing Tajna spice mixes for preparing Bosnian dishes in Bingo retail chains, Vispak will allocate 0.10 KM for the establishment of the Institute of Bosnian Cuisine.

"In the past four years, we have carried out several projects related to traditional Bosnian-Herzegovinian cuisine with Vispak. The fifth year is distinguished by the fact that the Institute will emerge from the project. We have also included the education system so that the projects have a strong foundation and provide additional value to the youngest.
But all this time, our focus has been on our consumers. They are the driving force behind every previous project, including this one, and they are the most important link in the BiH economy. Therefore, I invite them to opt for
domestic products once again and support the campaign. Bingo has always supported and will continue to support campaigns that promote domestic production and companies that cherish our tradition," says Tatjana Paunovski, Marketing Director of Bingo.

Chefs from the Association of Chefs of Bosnia and Herzegovina are also involved in this activity, contributing significantly to the promotion and preparation of Bosnian dishes and helping to achieve the common goal. The President of the Association of Chefs of Bosnia and Herzegovina, Nermin Hodžić, emphasized the importance of joint work in promoting this activity:

"We all need to get involved in protecting Bosnian-Herzegovinian tradition. Bosnian cuisine is the cuisine of Bosnians and Herzegovinians, with a long tradition and a truly rich offering. We should not forget the important things that make our country different and interesting to tourists. This project is a great story that creatively presents to all of us the importance of preserving BiH's tradition, in this case, Bosnian Cuisine."

The secret is in tradition, everything else is spices.