Vispak launches new tea brand 'Bostea' on the market

SARAJEVO, (Patria) - Bosnian food industry Vispak has launched a new brand of domestic tea on the market. Bostea was developed in cooperation with cooperants and consumers, and is a combination of expertise and consumer choice, the company emphasizes.

"The development of new tea flavors was done in cooperation with BiH cooperants and consumers. That is why Bostea is a combination of expertise and consumer choice. This time, we found inspiration in our Bosnia, so the new brand, even in its name, reminds of the domestic 'Bosnian tea' that we all enjoy and gladly drink at home. 'The best of nature in a cup of tea' is our slogan, and the healthy and medicinal herbs from Bosnian mountains are our competitive advantage on the market. We are convinced that consumers will once again trust our new brand," said Zerina Čolaković, Marketing and Development Director at Vispak d.d. Visoko.

Vispak's mission is to nurture domestic products and strengthen the BiH economy. In cooperation with cooperants from Bosnia and Herzegovina, Vispak will offer an excellent combination of healthy, natural, domestic, and different, thus contributing to the development of the local community. In this regard, Vispak has already created a web application (www.bosteacaj.com) for all interested cooperants across Bosnia and Herzegovina who wish to cooperate. The new tea brand Bostea is available on the domestic market in six flavors: cranberry, mint, rosehip, thyme, wild berries, and chamomile.

One of the cooperants is Darko Trogrlić from Žepče. You can watch a video about his contribution to the brand's development and his experiences cooperating with Vispak: