From Ilidža to Baščaršija with "Klas" Semi-White Bread

Today, a tram hit the streets of Sarajevo, which for the next 365 days will remind citizens of Velepekara and its trademark - the popular "Klas" semi-white bread. It is one of the most modern trams in Sarajevo which, running on the Ilidža – Baščaršija route, will promote quality and healthy nutrition.

- The branded tram is a kind of attraction and Klas's contribution to a more beautiful and healthier Sarajevo. Klas semi-white bread is a symbol of the City of Sarajevo. Sarajevans have experienced many beautiful, but also difficult moments together with Velepekara Sarajevo, said Rusmir Hrvić, director of Klas d.d. Sarajevo.

Indeed, one-third of daily energy and nutritional needs are met by consuming bread, which is why it is very important to have quality and hygienically safe bakery products on our tables. Primarily caring for the health of its consumers, Klas d.d. Sarajevo produces bread and pastries from carefully selected grains and the highest quality flour, strictly applying internationally recognized quality management standards, ISO, HACCP, and Halal.

Combining tradition and modern world trends in baking, Velepekara Klas supplies the market with more than 200 types of bakery products, among which the "semi-white bread" is certainly the most famous. The production of this bread is fully automated without any external contact. The original recipe, modern technology, and decades of production experience ensure the extended freshness of the semi-white bread, down to the last crumb.

The Role of Klas Velepekara during the Siege of Sarajevo

It should not be forgotten that during the war from 1992-1995, Sarajevo survived thanks to this very bread. In the period from April 1, 1992, to January 31, 1997, Velepekara produced and delivered more than 131 million pieces of bread to citizens, as well as almost four thousand tons of pastries and other bakery products. Most of this food was distributed to Sarajevans for free, in humanitarian actions.

Klas d.d. Sarajevo, with a tradition of 112 years, is the leading Bosnian manufacturer in the milling and baking industry, and among the leading producers of pasta, confectionery, and pastry products in Bosnia and Herzegovina and the region. Last year, Klas produced about 70,000 tons of food, and the plan is to significantly increase production this year.

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