(Patria) - Meta has launched paid subscription plans for its flagship apps, marking a major push by the tech giant to diversify more from its long-standing reliance on advertising revenue, AFP reported.
Meta product chief Naomi Gleit announced the move in a video posted yesterday on Instagram, saying they are rolling out Facebook Plus, Instagram Plus, and WhatsApp Plus globally, with more plans in the works for companies, creators, and artificial intelligence products.
The move comes as Meta faces investor scrutiny over its massive spending on artificial intelligence. The company has projected capital expenditures, primarily for AI data centers, between $125 billion and $145 billion for the year.
Meta’s shares rose nearly three percent on the subscription news.
Instagram Plus and Facebook Plus will cost $3.99 per month, while WhatsApp Plus will cost $2.99 per month, according to reports.
Instagram Plus and Facebook Plus will unlock additional features including better analytics, story rewatch statistics, wider audience reach, and profile customization options.
WhatsApp Plus focuses on personalization, including premium stickers, custom ringtones, and app themes.
Gleit said the company intends to eventually consolidate its diverse offerings under a single brand called Meta One.
In 2023, Meta launched ad-free paid versions of Facebook and Instagram in Europe to comply with European Union data privacy laws, giving users a choice between a free ad-supported experience and a paid ad-free one.
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