Mak Zara conquers the Slovenian market

(Patria) - The Bosnian-Herzegovinian brand Mak Zara, which produces top-quality chocolates and pralines, has arrived on the Slovenian market. Premium Bosnian chocolate products have found their place on the shelves of hypermarkets Mercator, E.Leclerc, and FAMA, and by the end of the year, they will be available on the shelves of other major retail chains in Slovenia. The management of Mak Zara company emphasizes that they approached the entire project very seriously and that, thanks to previously defined marketing activities and strategic business operations, they have succeeded in successfully positioning their products on the market of the Republic of Slovenia, bringing the brand and products closer to Slovenian customers, and enabling stable business operations.

“The first quantities of pralines and dried fruits were sent to Slovenia at the end of 2021, and we are already receiving new orders. Our focus this year will definitely be the Slovenian market, where we have positioned ourselves at a high price point because we have noticed customer satisfaction with the quality of our handmade products. This export is a confirmation of all the values that Mak Zara possesses and proof that Bosnia and Herzegovina can compete in price with globally renowned brands,” stated Armin Hodžić, director of Mak Zara company.

In addition to the distributor "Digit", the companies PromoFIl and AkcijaPlus, which deal with sales promotion and product positioning in the market, will also work on positioning Mak Zara products in Slovenian retail chains.

“This great success for us would not have been realized without the dedicated Mak Zara team, who have been making every effort in the previous period to meet the expectations of both the domestic and export markets. We are team-oriented towards ensuring our quality is recognized by all consumers who appreciate handmade work, and I believe that we are achieving this through a persistent and professional approach to business,” Hodžić concluded.