Klas d.d. Sarajevo's food industry innovation: First phyllo dough in a container on the BiH market

Bosnia and Herzegovina's food industry company Klas d.d. Sarajevo has launched phyllo dough for preparing various pies, strudels, and baklavas on the market with a new, original recipe and in innovative packaging. It is a rigid container that protects the phyllo dough from breaking and drying out, thus ensuring the product's freshness as on the first day.

- Precisely under the slogan Fresh as on the first day, Klas has offered phyllo dough in such a special packaging for the first time on the BiH market, as a leader following European and global trends in the food products market. The new recipe for phyllo dough guarantees elastic sheets with which any dish will be successfully prepared. The sheets are suitable for preparing all types of rolled pastries, as well as layered dishes. The thin foil, in addition to additional product protection, also has a practical purpose, as it serves as a good base for unrolling the sheets - explained Samija Ljaljak-Ćorić, development technologist at Klas company.

Thanks to the rigid packaging, phyllo dough for preparing various pies, strudels, and baklavas can be transported without hindrance to the most remote locations, without compromising quality. This is a significant competitive advantage for Klas in export markets, which regular customers have already recognized and immediately ordered the first quantities of phyllo dough.

Until 1995, phyllo dough, or as it is also called, drawn dough, was made by hand in our region, and then the food company Klas d.d. Sarajevo was the first in BiH to introduce industrial, line production of this staple food. The goal was to save consumers time and make kitchen work easier. Over time, habits have changed, and today almost all modern women, primarily employed wives and mothers, always have ready-made, fresh phyllo dough at hand in their refrigerator.

In addition to the domestic market, the quality of Klas phyllo dough has also been recognized by consumers in the countries of the region, the European Union, and even distant United States of America, so phyllo dough is among the best-selling products in export markets. Klas possesses special technology and knowledge that have enabled it to meet the highest criteria of quality and food safety, so Klas phyllo dough has entered many global retail networks.

Klas ensures the top quality of its phyllo dough through rich production experience, tradition, and of course, strict application of internationally recognized quality management standards ISO and HACCP.

- Every day, our products are consumed by more than two million consumers, so our obligation is to produce quality, healthy, and hygienically sound food. Following European and global trends, Klas has also provided additional value to its products - a halal certificate. It is interesting that in this part of Europe, only Klas Sarajevo produces phyllo dough according to the halal standard - said Nihad Imširović, director of Klas, announcing that Klas plans even more innovations and new products for its consumers during this year.