Hanka Paldum in Sprind's "Recipe for a Good Table" campaign

The most famous interpreter of Bosnian sevdalinka, Hanka Paldum, is the face of the food industry company Sprind d.d. Sarajevo in the "Recipe for a Good Table" campaign. In addition to media promotion of Sprind's bread, jufke, and cakes, Hanka Paldum is scheduled to meet with consumers in larger shopping centers across BiH.

- Hanka Paldum is a true guardian of BiH tradition, and at the same time a successful modern woman who, amidst numerous business obligations, gladly takes time to prepare healthy and quality food for herself, her family, and friends. That is precisely why Hanka was our first and only choice, and we are happy that she readily agreed to participate in the "Recipe for a Good Table" campaign. It took only three months from the idea to its realization, which speaks volumes about Hanka's professional approach to work. We filmed in Tuzla, with production by the agency "Arthur" - explained Lamija Isaković, brand manager at Sprind.

The campaign covers three Sprind brands - Polubijeli hljeb (semi-white bread), Jufke (phyllo dough sheets), and Kolači (cakes), as well as the new corporate slogan "Recept dobre sofre" (Recipe for a Good Table).

- I gladly accepted this collaboration because I personally use Sprind products in my household. Sprind is a company with a long tradition, whose products facilitate the daily lives of every modern woman. When I don't have time to make jufke myself, I choose Sprind jufke because I know they are thin and of high quality, just like the ones I make myself. When I want to treat dear guests with baklava, hurmašica, or ružica, and I'm not able to prepare them in my own kitchen, I reach for Sprind cakes. Besides all that, there is no table without Sprind bread.

Otherwise, I prefer to buy quality domestic brands and, in contact with my audience and acquaintances, I always promote the importance of supporting the domestic economy. The collaboration with Sprind is my first appearance in the promotion of food products, so my satisfaction is even greater. Authentic Bosnian cuisine is magic, and we must all nurture and preserve tradition from oblivion - said the diva of sevdah, Hanka Paldum.