Citizens Understand the "Buy Domestic" Campaign: Konzum's Profit Drops, Bingo's Profit Grows!

The "Buy Domestic" campaign has been running for several years, and this project is more promoted today than ever before, especially after Croatia filed a complaint regarding the export of milk from BiH to the EU, writes the Patria News Agency.

Even major political parties in our country have publicly called on citizens to buy domestic products as much as possible, and it seems that citizens are also choosing where to shop, because in documents obtained by the Patria News Agency, the domestic retail chain Bingo had a significantly higher profit in 2014 compared to Konzum.

As Bingo expanded, and with the growing awareness of citizens, Bingo's profit also grew. In 2012, they had a total profit of 36,614,467 KM, in 2013 it was 33,834,024 KM, and in 2014 Bingo earned 40,228,294 KM. The first data for 2015 indicate that this profit will be even higher.

Bingo's total revenue amounted to 566,448,433 KM, and total liabilities were 448,549,249 KM. The average number of employees at Bingo in 2014 was 3,039.

Konzum's total profit in 2014 was 4,376,400 KM, and the total liabilities of this Croatian retail chain were 274,984,233 KM. Konzum's profit in BiH decreased compared to 2013 when it was 5,646,728 KM.

Comparing the profits of these two retail chains, it appears that BiH citizens are increasingly choosing domestic products.

We remind you that the domestic retail chain Bingo took over Interex and Tuš, and things are going well for this retail chain, with many saying that Bingo hit the jackpot with this move.

Konzum, or rather Todorić's Agrokor, took over Mercator, thus becoming the largest retail chain in Bosnia and Herzegovina. The situation for domestic retail chains becomes more "serious" when we consider what Agrokor already owns, namirnice.ba recently wrote. Although most people know this, Agrokor, Konzum's parent company, owns popular brands (without which Bosnians and Herzegovinians unfortunately can hardly live) such as Jana, Jamnica, Sarajevski kiseljak, Zvijezda, Ledo, Dijamant, and a much longer list of products.

Now is the time for BiH citizens to finally realize that Milkos, Meggle, KLAS bakery, VEGAFRUIT, ILIDŽANSKI DIJAMANT, OVAKO meat industry, OLIMPIJA, ZLATNA DŽEZVA coffee, TUZLANSKA SO, BIMAL oil... and so on, are the future of BiH and our economy.