“Facebook marketing – secrets for small businesses”

The Foreign Trade Chamber of Bosnia and Herzegovina, in cooperation with the USAID/Sida FARMA project, is organizing workshops on the topic „Facebook marketing – secrets for small businesses“, reports the Bosnian news agency Patria.

The workshops will be held on 09.10.2014 in Banja Luka (Innovation Center Banja Luka, Dr. Mladena Stojanovića 4, 78000 Banja Luka) and on 15.10.2014 in Sarajevo (Foreign Trade Chamber of BiH, Branislava Đurđeva 10, 71000 Sarajevo).

The workshops are intended for agricultural producers and processors from the dairy, fruit and vegetable, and medicinal herbs sectors, who wish to develop and improve their knowledge and skills in the field of online marketing, with a focus on using social networks for promotion, primarily Facebook.

In the last few years, digital marketing has become a very important promotion channel for small businesses, as it offers a wide range of affordable tools for successful promotion of companies to target groups. Facebook is the most attractive social network for promoting small businesses in Bosnia and Herzegovina, considering the fact that, according to estimates, there are more than two million users in Bosnia and Herzegovina and that number is constantly growing.

The workshop is designed as interactive work on computers, after which candidates will be able to independently create their Facebook pages and successfully run their own promotional campaigns. The participation fee for the workshop is 50.00 KM (excluding VAT) per participant, and the maximum number of participants per workshop is 20. The fee includes lectures, teaching materials, lunch and refreshments, reports Patria.