Innovation in the food industry Klas d.d. Sarajevo: First time on the BiH market with phyllo dough in a container

The Bosnian-Herzegovinian food industry Klas d.d. Sarajevo has launched phyllo dough for the preparation of various pies, strudels, and baklava on the market, with a new, original recipe and in innovative packaging. It is a sturdy container that protects the phyllo dough from breaking and drying out, thus ensuring the freshness of the product as on the first day.

- Precisely under the slogan Fresh as on the first day, Klas has offered phyllo dough on the BiH market for the first time in such a special packaging, as a leader following European and world trends in the food products market. The new recipe for phyllo dough guarantees elastic sheets with which any dish will be successfully prepared. The sheets are suitable for preparing all types of strudels, as well as layered dishes. The thin film, in addition to additional product protection, also has a practical purpose, as it serves as a good base for unrolling the sheets - explained Samija Ljaljak-Ćorić, development technologist at Klas company.

Thanks to the sturdy packaging, the phyllo dough for the preparation of various pies, strudels, and baklava can be transported without hindrance to the most remote locations, without compromising quality. This is a significant competitive advantage for Klas in export markets, which regular customers have already recognized and immediately ordered the first quantities of phyllo dough.

Until 1995, phyllo dough, or as it is also called, drawn dough, was made by hand in our region, and then the food company Klas d.d. Sarajevo was the first in BiH to introduce industrial, line production of this staple food. The goal was to save consumers time and make kitchen work easier. Over time, habits have changed, and today almost all modern women, primarily employed wives and mothers, always have ready-made, fresh phyllo dough within reach in their refrigerator.

In addition to the domestic market, the quality of Klas phyllo dough has also been recognized by consumers in the countries of the region, the European Union, and even distant United States of America, so phyllo dough is among the best-selling products in export markets. Klas has special technology and knowledge that have enabled it to meet the highest criteria of quality and food safety, so Klas phyllo dough has entered many global retail networks.

Klas ensures the top quality of its phyllo dough through extensive production experience, tradition, and of course, strict adherence to internationally recognized quality management standards ISO and HACCP.

- Every day, our products are consumed by more than two million consumers, so our obligation is to produce high-quality, healthy, and hygienically sound food. Following European and world trends, Klas has also provided additional value to its products - a halal certificate. It is interesting that in this part of Europe, only Klas Sarajevo produces phyllo dough according to halal standards - said Nihad Imširović, director of Klas, and announced that Klas plans even more innovations and new products for its consumers during this year.