KINGS OFF THE FIELD Real Madrid breaks historical boundaries, selling over three million jerseys in 2025

(Patria) - As the year draws to a close, football clubs around the world are taking stock of their successes - not just on the field, but off it as well. One of the most important indicators of global popularity is certainly jersey sales, and 2025 has brought a result never before recorded.

Real Madrid makes history

According to the latest study by Euromericas Sport Marketing, Real Madrid has achieved an unprecedented record and become the best-selling football club in the world - by a huge margin compared to the competition.

In the last 12 months, with data finalized in November, Los Blancos have sold as many as 3,133,000 jerseys worldwide. This makes Real Madrid the first club in history to exceed the three million jersey sales mark in a single year, further confirming its unmatched global reach, writes Spanish AS.

Barcelona finished second with 2,940,000 jerseys sold, while Paris Saint-Germain took third place with 2,546,000. The eternal rivalry between Real and Barça thus continued off the field, but this "commercial Clásico" was convincingly won by the Madrid giant.

Top 10 clubs by jersey sales in 2025

The study also highlighted the ten clubs with the highest jersey sales during the year. In addition to Real Madrid, Barcelona, and PSG, the list also includes:

Bayern Munich

Inter Miami

Boca Juniors

Manchester United

Flamengo

Chelsea

Al Nassr

Europe dominates with six clubs in the top 10, South America has two representatives, the United States one through Inter Miami, while Saudi Arabia closes the list with Al Nassr. The data clearly shows how the combination of elite brands, world-class stars, and new markets is changing the global football economy.

Who sold the most jerseys among players?

The report also deals with individual sales, and here comes a surprise. The best-selling player of 2025 is Lamine Yamal from Barcelona, with an impressive 1,320,000 jerseys sold worldwide.

Immediately behind him is Lionel Messi with 1,280,000, while Robert Lewandowski took third place with 1,110,000. Yamal's rise reflects his top performances, but also Barcelona's strong connection with the younger generation of fans.

The power of the Real Madrid brand

One detail is particularly interesting - Real Madrid does not have a single player among the top three best-selling jerseys, but it is the only club with as many as three players among the top ten.

This list includes Kylian Mbappé, Vinícius Júnior, and Rodrygo, along with Giorgian De Arrascaeta, Cristiano Ronaldo, Bruno Fernandes, and Harry Kane. The contrast is clear: while Lamine Yamal dominates individually, Real Madrid reigns as a collective brand.

Jersey sales in 2025 send an unambiguous message - Real Madrid is the undisputed king of the global football market, while a new generation of stars is already changing the names that fans proudly wear on their backs.