Jelah-based company AS presents a blend of modernity and tradition at the Tešanj fair

(Patria) - AS doo from Jelah is the organizer of this year's presentation of all AS Holding brands as the leading Bosnian-Herzegovinian group in the food industry at the fair in Tešanj, which opened yesterday and runs until September 30.

This year's fair is special for companies Klas, Vispak, Sprind, AC Food,
Solana, Oaza, and others, as they present a unique blend of traditional and modern elements.

"Our stand is divided into two parts, symbolizing the fusion of tradition and modernity. On one hand, visitors have the opportunity to experience authentic tradition through our products such as Zlatna džezva, Klas lokum, Zlatni puder, Sprind jufke and cakes, Oaza, Master strudle, and many others. These products are a symbol of the rich cultural heritage of our region and represent our commitment to preserving traditional values.

On the other hand, our stand also showcases new technological trends in the form of photobooth cabins, vortex 360, and VR glasses that virtually take visitors directly to the Oaza factory. This is our way of showing how we successfully combine tradition and the modern era, adapting to the needs of the modern market," stated Amira Ćeman, marketing manager at AS company.

AS states that the goal of their participation in the fair this year is to show how tradition and modernity can coexist and complement each other. They believe it is important to preserve our cultural heritage, but also to be open to new ideas and technologies that enable them to be competitive in the global market.