Sarajevo Canton continues breaking tourism records, number of overnight stays rises

(Patria) - In order to improve the tourist offer, reduce the seasonality of tourist visits, increase tourist traffic and boost tourism revenue, the Sarajevo Canton Tourist Board has continuously promoted our tourism product on the domestic and international market over the past nine months, co-financed the introduction of new air connections, and through public calls for co-financing projects of importance for tourism development supported hundreds of individual activities, projects and events, thereby strengthening Sarajevo Canton's position as the most desirable and most visited tourist destination in Bosnia and Herzegovina.

Record results:

- Increase in tourist arrivals for the period January – September 2024 compared to the previous year by 18.1%
- Increase in tourist overnight stays for the period January – September 2024 compared to the previous year by 14.1%
- Increase in tourism revenue in the first half of 2024 by 8.6%
- 200+ supported projects in the fields of culture, sports, entertainment, tradition, gastronomy
- 150+ supported institutions, business entities, associations, sports federations and prominent individual athletes
- 3 million KM allocated for co-financing projects of importance for tourism development, enriching the tourist offer, reducing the seasonality of tourist visits and extending the stay of tourists in Sarajevo Canton
- Hundreds of supported individual activities and events in all municipalities of Sarajevo Canton
- 30+ destinations and airlines with which Sarajevo is directly connected as a result of the implemented Public Call for subsidising air traffic in Sarajevo Canton
- Record number of passengers at Sarajevo International Airport and a 20% increase in air operations

Planned activities: Through promotion in the most important European and distant markets such as the USA, China and Singapore, analyses of tourist profiles, outdoor campaigns in the UAE market, production of new video materials, and through the Public Call “Sarajevo Winter Fest” through which we will support numerous projects and cultural and sports events during the winter tourist season, we will continue to strengthen Sarajevo's image as an attractive regional tourist centre that attracts tourists from all over the world.