AS Holding confirms participation at the General BH Fair ZEPS 2024

(Patria) - The leader of Bosnia and Herzegovina's food industry and one of the leading
producers in the Southeast European region, AS Holding, has confirmed its participation in the General BH Fair ZEPS 2024. This was announced today after a meeting between Rusmir Hrvić, President of the Management Board of AS Holding, and Sanel Ibrić, Manager of the ZEPS 2024 Fair.

AS Holding companies will, with their well-known brands and recognizable "Bosnian house" stand, occupy a central position at the Fair, thus enriching not only the offer but also contributing to the visual identity of ZEPS.

"AS Holding is the leader of our food industry and one of the largest business systems. This is excellent news, and on this occasion, we would like to thank the Management Board of AS Holding. The President of the Management Board of this large company, Rusmir Hrvić, has once again shown how much he supports the domestic economy and domestic brands, which includes ZEPS itself. We are pleased that brands such as Zlatna džezva, Oaza water, Tuzlanska so, Maza, Tops, Bosanski lokum, etc., will capture the attention of visitors. There is also the unforgettable Giant Džezva, which this year marks 20 years since breaking the Guinness World Record," said Sanel Ibrić, Manager of the General BH Fair ZEPS 2024.

The General BH Fair ZEPS 2024 is the economic event of the year. The Fair will be held from October 1st to 5th at Kamberovića polje in Zenica, the heart of the Zenica-Doboj Canton, the driver of Bosnia and Herzegovina's development, and one of the most economically active areas in the Western Balkan region. The total exhibition space this year is 20,000 m2. ZEPS, as the largest international fair in Bosnia and Herzegovina, has been attracting a significant number of domestic and international companies for three decades, with a participation ratio of 55% domestic versus 45% foreign exhibitors.

To date, the Fair has hosted over 12,000 different exhibitors, with an impressive attendance of nearly 1.5 million visitors, confirming its status as a key economic event in Bosnia and Herzegovina.