AS Holding at ZEPS 2025: Domestic production is a strategic choice, and fairs are key to new partnerships

(Patria) - Within the ZEPS 2025 fair, the panel “Buy Domestic – Strengthen BiH: Voice of Expertise and Economy for a Stronger Economy” was held, attended by Zana Džubur, PR and Corporate Communications Manager at AS Holding, along with representatives of the economy and experts from various sectors.

Speaking at the panel, Džubur emphasized that such events are an excellent opportunity to highlight the importance of domestic production and mutual cooperation:

“We need to constantly talk about what a domestic product is and why it is important to choose it. Our brands show how tradition can be combined with innovation and top quality. Fairs like ZEPS are a valuable opportunity to establish new contacts, meet potential partners, and expand cooperation in Bosnia and Herzegovina and across the region.”



Džubur added that it is important to bring the value of buying domestic products closer to consumers:

“Buying domestic means preserving jobs, developing the local economy, and strengthening our country’s brand. If a tourist takes ‘Bosanski lokum’ or ‘Zlatna džezva’ as a gift to another country, they are sharing the story of Bosnia and Herzegovina and its authentic values – that is a great thing for our country.”

At the fair, AS Holding presented a part of the rich portfolio of its 18 member companies, confirming its commitment to strengthening domestic production, export potential, and regional cooperation.

Through companies and brands such as Klas, Vispak, Sprind, Maza, Svjetlostkomerc, and others, AS Holding continuously invests in the development of new products, modernization of production, and expansion of its presence in regional and international markets. The focus is on quality, food safety, and preserving the Bosnian-Herzegovinian identity.

By participating in ZEPS 2025, AS Holding further confirms its strategic commitment to positioning domestic brands as ambassadors of BiH – through partnerships with distributors and retailers, cooperation with local communities, and campaigns that clearly communicate the message to consumers: choose domestic because it is worth it.

In the coming period, AS Holding will continue its initiatives that connect producers, consumers, and institutions, with the aim of creating a stable environment for the growth of the domestic economy and the long-term strengthening of brands from Bosnia and Herzegovina.